1.0 Who are we?

UP.Direct is owned by Ultimate Products UK Limited’s (hereinafter referred to as the “Company”) registered office is at Manor Mill, Victoria Street, Manchester OL9 0DD, and we are a company registered in England and Wales under company number 05432142.

We are registered on the Information Commissioner's Office Register of Data Controllers under registration number ZA269152, and act as the data controller. Our designated contact for data protection is our Compliance department, and contact details are available at the foot of this notice.

2.0 What are cookies?

Like most websites the Company website uses cookies to collect information. Cookies are small data files which are placed on your computer or other devices (such as smart ‘phones or ‘tablets’) as you browse this website. They are used to ‘remember’ when your computer or device accesses our websites. Cookies are essential for the effective operation of our websites and to improve your web browsing experience.

3.0 How do we use cookies?

We use cookies for various reasons, and the cookies we use fall into one of the following categories:

Essential – These are cookies that are required for the operation of the website

Non-Essential (Preferences) – These cookies allow our website to remember choices you make, such as your preferred language, region, or display settings. They help personalise your experience and make the site more user-friendly. While they improve convenience, they are not essential for the website to function and can be disabled if you prefer.

Non-Essential (Analytics) - These cookies collect information about how visitors use our website, such as which pages are visited most often and any error messages encountered. The data gathered is aggregated and anonymous, helping us understand site performance and improve user experience. These cookies are not essential for the website to operate and can be disabled if you prefer.

View the list of cookies we utilise on this website.

3.1 Please see some examples of why we use these cookies below:

• Session cookies – Maintain the user’s session state, such as keeping you logged in while navigating the site.
• Authentication cookies – Verify your identity and ensure secure access to your account.
• Shopping cart cookies – Store items added to your cart as you browse the site.
• Security cookies – Help prevent fraud and protect against attacks like cross-site request forgery.
• Preference cookies – Save your settings, such as language or region, to improve usability.
• Advertising cookies – Deliver personalised ads and track the performance of advertising campaigns.
• Third-Party Tracking cookies – Collect data for external services, analytics, or remarketing purposes.

3.2 What Information is collected to use these Cookies?

Some cookies collect information about browsing and user behaviour when you access this website via the same computer or device. This includes information about pages viewed and your journey around a website. We do not use cookies to collect or record information on your name, address or other contact details. We can use cookies to monitor your browsing behaviour.

4.0 How are cookies managed?

The cookies stored on your computer or other device when you access our websites are designed by The Company, or on our behalf, and are necessary to improve your use of our site.

5.0 How do I control cookies on my device?

Browser controls

You can use your web browser to:

• delete all cookies;
• block all cookies;
• allow all cookies;
• block ‘third-party’ cookies (i.e., cookies set by online services other than the one you are visiting);
• clear all cookies when you close the browser;
• open a ‘private browsing’ / ‘incognito’ session, which allows you to browse the web without recording your browsing history or storing local data such as cookies (you should however be aware of the limitations of this feature in a privacy context); and
• install add-ons and plugins that extend browser functionality.

To control the cookies on your preferred browser, please refer to the browsers cookie policy for further information.

6.0 What happens if I disable cookies?

This depends on which cookies you disable, but in general the website may not operate as well if cookies are switched off.

7.0 Contacting Ultimate Products UK Ltd

If you have any questions about how we use your personal data that are not answered here, or if you want to exercise your rights regarding your personal data, please contact us by any of the following means:

• e-mail us at: data-protection@upplc.com
• write to us at: - Compliance Department, Ultimate Products, Manor Mill, Victoria Street, Manchester OL9 0DD

If you are not satisfied, after attempting to ask us to resolve a dispute, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO).