About us
About UP.Direct: The UK's best wholesale distributor of top branded household products.
Delivering tomorrow’s products today.
From concept and design to distribution, each of our in-house teams are an important cog in the Ultimate Products machine. UP.Direct is the official B2B trade platform for Ultimate Products. From concept and design to distribution, every product is developed with the consumer in mind.
Our Brands
We specialise in brands, offering the quality and reliability you need when shopping for household items at scale. From Salter air fryers to Russell Hobbs cookware, shopping branded household goods has never been easier.
Perfect for you or your business
If you’re an independent looking to stock branded household goods, or wanting to dress showhomes with the latest trend-led products to inspire home buyers, UP.Direct houses everything you need under one roof. If you’re looking to stock multiple homes or multiple rooms, we can make the process simple – offering you the products you need, at an affordable price point.
Our Core Categories
From kettles to ironing boards, our extensive product offering covers everything you need when updating the home, covering all products across kitchen electricals, cookware, laundry, scales, audio tech and more.
