UP.Direct, the new wholesale b2b website for the best of british homewares, cookware, small kitchen appliences and more
Built for business. Delivered direct.
We know that time matters, that’s why our service is quick, efficient and reliable. Our super simple check-out means your business can keep on moving with no hassle.
Brands you know, products you’ll love.
Shop over 1000 household products, from the UK’s most well-known brands.
Brands you know, products you’ll love.
Shop over 1000 household products, from the UK’s most well-known brands.
Built for business. Delivered direct.
We know that time matters, that’s why our service is quick, efficient and reliable. Our super simple check-out means your business can keep on moving with no hassle.
Brands you know, products you’ll love.
Shop over 1000 household products, from the UK’s most well-known brands.
Products for every room...
We specialise in brands…
We specialise in brands, offering the quality and reliability you need when shopping for household items at scale.
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Salter
The experts in everyday, specialising in Cookware and Kitchen and Bathroom scales, Salter have been a reliable presence in UK households since 1760.
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Beldray
For over 150 years, Beldray have been bringing to market top quality products across Laundry, Cleaning, Bathroom and Floorcare divisions.
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Progress
Progress have been bringing high quality Cookware and Kitchen essentials to the market for over 90 years.
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Russell Hobbs
Russell Hobbs have been producing revolutionary and game-changing products since 1952.
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Intempo
Intempo inspire and innovate, creating cutting-edge products across Earphone & Headphone, speaker, Charging and Travel categories.
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Giles & Posner
Specialist in fun, Giles & Posner make cooking less of a bore, combining functionality and affordability.
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Kleeneze
Keeping consumers house proud since 1923 with products across Cleaning, Laundry, Electrical and Storage divisions.
